prime bites brand guide
talk PB to me
manifesto
At Prime Bites, we're not just redefining snacking; we're revolutionizing it because we firmly believe you shouldn’t have to decide between nutritious and delicious. That's why we've dreamt up mouthwatering brownies that deliver the perfect balance of top-tier taste and premium protein. So now, you can enjoy the best of both worlds—indulging in the sweet satisfaction of nourishing your body while pleasing your palette. This is Prime Bites.
Voice
prime bites is
on-trend
use acronyms, texting slang + emojis
casual
avoid title-case in headlines
fun
use clever wordplay and play with puns
quick lines
for easy pickings
where delicious meets nutritious
protein should taste good
19g of protein. 5g of collagen. all of the deliciousness.
moist af
pov: you ate and left no crumbs
snack time, redefined.
glazed af
not your typical protein snack
snacks on snacks on snacks
in my prime
all flavor, no compromise
#1 snack star
president of the anti hangry club
sweet treat yo self
sweet tooth savior
going thru a glaze phase
left no crumbs
snacking is self care
blondies have more fun
brownies have more fun
our logo suite
primary logo
Our Primary Logo is set in a high-contrast script designed with our primarily female audience in mind. The wordmark slants upwards to reflect the energy our high-protein products give you.
Our Primary Logo is the heart of our brand and should be featured across all major collateral, from official collaborations to package design.
Primary Logo Brown
Primary Logo Pink
Primary Logo Glaze
Primary Logo White
Primary Logo Black
Secondary Logo Brown
Secondary Logo Pink
Secondary Logo Black
our logo
usage
safe space
When displaying the logo, maintain ample space around it to avoid crowding or interference from other elements. To achieve this, don’t place anything within the “safe space” equivalent to the height of the dot of the "i" in "prime.”
*Of course, there are exceptions: subtle patterns or textures overlapping at 20% opacity or less are acceptable, as well as instances where the logo becomes part of the design itself.
please don't
Use alt brand colors
Distort the logo and elements
Mask images into the logo
Place on backgrounds that make elements hard to read
Use alt fonts
prime bites in
color
primary colors
chocolate brown
- Hex #3A0E11
- RGB 58, 14, 17
- CMYK 50, 81, 70, 74
- Pantone 7617 C
hot pink
- Hex #E63F82
- RGB 230, 63, 130
- CMYK 3, 90, 18, 0
- Pantone 2039 C
glaze
- Hex #F9F7E0
- RGB 249, 247, 224
- CMYK 2, 1, 13, 0
- Pantone 607 C 32%
secondary colors
These secondary colors should be used when crafting flavor-independent gradients, as well as special edition campaign graphics.
*Chip brown is primarily reserved for the body of our mascot, Chip, rather than as a true secondary color.
mid pink
- Hex #ED669D
- RGB 237, 102, 157
- CMYK 1, 75, 6, 0
- Pantone 218 C
dark purple
- Hex #7029B2
- RGB 112, 41, 178
- CMYK 70, 89, 0, 0
- Pantone 2077 C
dark blue
- Hex #2A85EF
- RGB 42, 133, 239
- CMYK 74, 46, 0, 0
- Pantone 2172 C
dark teal
- Hex #05B9A3
- RGB 5, 185, 163
- CMYK 74, 0, 47, 0
- Pantone 326 C
orange
- Hex #F3670A
- RGB 243, 103, 10
- CMYK 0, 73, 100, 0
- Pantone 2018 C
light pink
- Hex #FFC1DA
- RGB 255, 193, 218
- CMYK 0, 31, 0, 0
- Pantone 250 C
light purple
- Hex #CDA8EF
- RGB 205, 168, 239
- CMYK 21, 35, 0, 0
- Pantone 264 C
light blue
- Hex #9CDDEF
- RGB 156, 221, 239
- CMYK 35, 0, 5, 0
- Pantone 291 C
light teal
- Hex #C1F4E7
- RGB 193, 244, 231
- CMYK 22, 0, 13, 0
- Pantone 573 C
yellow
- Hex #FFEF00
- RGB 255, 239, 0
- CMYK 4, 0, 96, 0
- Pantone 101 C
chip brown
- Hex #895342
- RGB 137, 83, 66
- CMYK 35, 68, 72, 25
- Pantone 4265 C
flavor colors
birthday cake
Dark Blue #2A85EF, Pink #EA78A6, Yellow Cake #FCF6B9
chocolate glazed donut
Dark Purple #7029B2, Hot Pink #E63F82
blueberry cobbler
Dark Purple #7029B2, Light Blue #9CDDEF
cookies and cream
Dark Blue #2A85EF, Glaze #F9F7E0
glazed cinnamon roll
Dark Teal #05B9A3, Glaze #F9F7E0
chocolate cookie monster
Dark Blue #2A85EF, Light Blue #9CDDEF
banana nut
Orange #F3670A, Yellow #FFEF00
pumpkin spice
Dark Purple #7029B2, Orange #F3670A
peanut butter crunch
Magenta #BE0050, Yellow #FFEF00
cookie dough
Red #D50000, Orange #F3670A, Glaze #F9F7E0design elements
Low Sugar Circle
Hand Crafted Circle
Collagen Circle
Protein Circle
Small Batch Circle
Low Sugar Free
Hand Crafted Free
Collagen Free
Protein Free
Small Batch Free
Coco Pink
PB Pink Circle
Logo Pink Circle
PB Pink
Logo Pink
Coco Blondie
PB Grad Circle
Logo Grad Circle
PB Grad
Logo Grad
meet coco & cinny
Coco (Glazed Chocolate Donut) & Cinny (Glazed Cinnamom Roll) serve as the 2D symbols of the brand, embodying both blondies and brownies. Feel free to customize their colors to reflect the diverse range of Prime Bites flavors.
While they add interactive charm, keep in mind that they should play a supporting role rather than steal the spotlight.
Coco front
Coco Side
Coco Back
Coco Sitting
Coco Quarter
Coco hip
Coco Wink
Coco Glasses
Coco Peace
Coco Kiss
Chip Front
Chip Side
Chip Back
Chip Sitting
Chip Quarter
Chip Hip
Chip Wink
Chip Glasses
Chip Peace
Chip Kiss
Coco Real
Chip & Coco Hand Hold
Smiley Drool
Smiley
In My Prime
Sparkles
Drip
Logo
Snacks on Snacks
Brownie Bite
Package
Getting Baked
Linear
Freeform
borders
Below are a few pre-made styles, but feel free to make your own versions based on the use case. Just make sure the height of the border is the same as the width of the individual circles.
Straight Mono
Straight Duo
Frame Outside
Frame Inside
photography
our photo bank
This represents our current photo bank, featuring images distinguished by clean and vibrant backgrounds.
renders & packaging
This represents our current renders and packaging.
for future shoots
typography
our font families
Headings - bubblebody
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp
Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Download ↓
Accent Headings - Funkydori
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp
Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!@#$%^&
Download ↓
Body - Arboria
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp
Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!@#$%^&
application
